Why Watchfire?

Why Watchfire?
Watchfire has been the gold standard for image quality, durability and ease of use since we introduced our first LED signs in 1998. Today, we're one of the world's largest LED sign manufacturers with more than 30,000 signs currently in operation - all of which are made in the USA. We exclusively serve the outdoor LED sign market and everything we do is focused on building the best-looking, most reliable outdoor LED billboards available anywhere. 

In keeping with our history, we're making the best even better as we introduce our 3rd Generation digital billboards - more energy efficient, more technologically advanced and more user-friendly than ever. In fact, a Watchfire 3G board is so advanced, it even makes your bottom line look better.

 

About Watchfire
Watchfire was founded in 1932 in Danville, IL.  For the next 70 years we were known as Time-O-Matic, Inc.  Our product line included sign flashers, time and temperature displays, and message centers based on incandescent light bulbs.  We began building LED signs in 1998, and though we still support older products, today we manufacture exclusively LED products.  To date, we've built more than 30,000 LEDs signs which you'll find in all 50 states and in many countries. We were the first digital billboard manufacturer to reach 100 customers.  

We take great pride in building the finest looking, most durable products available anywhere in the world.  

As we continue to grow and lead the way into the future, we look forward to more ground-breaking technology, enhanced messaging capabilities and excellent service and reliability.

 

Watchfire's 3rd Generation Digital Billboards
Your new and improved competitive advantage

  • 38% reduction in energy requirements. A Watchfire bulletin, for example, requires less than 100 amps of service.
  • Front- and rear-service cabinets simplify maintenance, improve appearance and lower the overall weight of the structure.
  • Higher-efficacy LEDs effectively deliver a wider viewing angle and truer colors.
  • Ignite Online™ offers Web-based access and the display of RSS feeds (news, sports scores, stock quotes, weather forecasts, etc.).
  • Also introducing the new Watchfire E-16mm - an enhanced product perfect for medium- to long-range viewing.
  • Patent-pending image processing algorithm and unique LED layout dramatically extend resolution.

 

Designed to Stand Out

  • Our superior resolution is just one reason for the best image quality in the industry.
    • Our True-16mm packs 1,020 LEDs into every square foot.
    • Our True-19mm, packs 768 LEDs into every square foot (10-15% more than 20mm boards).
    • Our new E-16mm optimizes more data with fewer LEDs through an image-processing algorithm to effectively achieve the same resolution as the True-16mm, making it ideal for medium- to long-range viewing.
  • All Watchfire boards boast the truest, deepest color palette in the industry, for richer, more vibrant images.
  • Whole-sign color calibration on every Watchfire billboard eliminates the "tiling" or "quilting" effect.
  • Our louvers are manufactured using non-reflective matte polycarbonate plastics and are designed to trap light resulting in deep blacks and outstanding contrast.
  • Our digital billboards have field-adjustable brightness of 5,000 - 7,500 nits, giving billboard operators complete control to dial-in the perfect setting for a combination of optimal readability and energy-efficiency. Settings can conserve up to 40% of energy use.

 

Engineered to Stand Up

  • Our digital bulletins weigh as little as 6,000lbs - which means fewer structural upgrades and lower-cost installation.
  • Fully encapsulated LED modules seal out moisture so thoroughly they run underwater for months. No other product can withstand such a test.
  • Just two connections per module - minimized connections result in lower likelihood of service.
  • Watchfire boards never require air conditioning in any situation. This reduces up-front cost and weight and lowers energy bills and predicted service.
  • Our 5-year warranty is standard on every LED sign we build - and has been for years.

 

Proven to Perform

  • Ignite™ software is included in the purchase of every billboard and can easily create complex advertising schedules-including dayparting, multiple ads per advertisers, time/temp and counters.
  • Ignite Online features greater advertiser control and RSS capabilities.
  • Automated diagnostics continuously scan the entire billboard and send an automated, immediate email to report problems.
  • Web cam provides real-time visuals of performance and sign schedules.
  • 100-steps of automatic sign dimming ensures appropriate brightness.
  • Connectivity via broadband wireless streamlines communications set-up (DSL/cable also available).
  • Printable proof-of-performance provides detailed advertiser reports.

 

Service After the Sale

  • A dedicated project manager provides assistance in the coordination of manufacturing, delivery and installation, including:
    • Coordinating communications with the structure company
    • Managing project timelines and ensuring on-time delivery
    • Assisting in the coordination of field crews
    • Arranging set-up and launch of internet connectivity
  • A Watchfire on-site field technician trip is included in the sale of every billboard.
  • Our Field Service Dispatch and Management Program is offered for timely management of service issues with a network of more than 1,000 technicians nationwide.

 

Our experienced technicians are available to help you select the digital outdoor sign that best fits your needs. Request Info or Call 800-219-0496 to learn more.