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We hope you're feeling informed and ready to move forward to the next steps in selecting a Digital Outdoor sign.
Call (800) 219-0496 for more information.
What is Digital Outdoor?
Digital billboards-you may have also heard them referred to as
digital outdoor boards, electronic billboards and LED
billboards-have been getting a lot of attention in the outdoor
advertising industry. And rightfully so. Simply put, they provide a
more effective medium for advertisers who want to reach their
audience with timely and relevant marketing messages and they
increase revenue potential for billboard operators. Of course,
we're just beginning this revolution in outdoor advertising. Of the
approximately 450,000 billboards in the U.S., fewer than 0.5% have
been converted to digital.
Digital billboards display static content that typically changes every 4 - 10 seconds, depending on state and local regulations. Watchfire has been the gold standard for image quality, durability and ease of use since we introduced our first LED signs in 1998. Our digital billboards are in compliance with the Outdoor Advertising Association of America's Code of Industry Practices in that they comply with brightness standards, do not feature animation, flashing lights, scrolling, or full-motion video. And our newest digital billboards are more energy-efficient, more technologically advanced and more user-friendly than ever.
Aside from the benefits to advertisers and billboard operators, law enforcement and community groups are also benefiting from the flexibility and power of digital billboards. Digital billboard operators have made space available to announce everything from community events such as concerts and council meetings to public safety notices such as Amber Alerts and severe weather warnings.
What's the difference between digital outdoor and "on-premise" LED signs?
Digital Outdoor: A digital LED billboard that is used to display multiple advertisers' messages, typically located off-premise (in other words, it's not located on a business' property but is located some distance away, more visible to traffic and the public). Billboard operators sell media space on the digital billboard to advertisers.
On-premise LED Signs: A digital LED sign located outdoors on the premises of a business, is typically mounted on the building, in a monument display or on a set of posts, and is used by the business owner or organization to directly promote their specific business or organization. On-premise LED signs can usually use animation, scrolling, or full-motion video, depending on local zoning regulations.
If you're looking for an on-premise LED sign for your business, visit the Watchfire Signs website to learn about our sister products.
Request Literature
Digital billboards display static content that typically changes every 4 - 10 seconds, depending on state and local regulations. Watchfire has been the gold standard for image quality, durability and ease of use since we introduced our first LED signs in 1998. Our digital billboards are in compliance with the Outdoor Advertising Association of America's Code of Industry Practices in that they comply with brightness standards, do not feature animation, flashing lights, scrolling, or full-motion video. And our newest digital billboards are more energy-efficient, more technologically advanced and more user-friendly than ever.
Aside from the benefits to advertisers and billboard operators, law enforcement and community groups are also benefiting from the flexibility and power of digital billboards. Digital billboard operators have made space available to announce everything from community events such as concerts and council meetings to public safety notices such as Amber Alerts and severe weather warnings.
What's the difference between digital outdoor and "on-premise" LED signs?
Digital Outdoor: A digital LED billboard that is used to display multiple advertisers' messages, typically located off-premise (in other words, it's not located on a business' property but is located some distance away, more visible to traffic and the public). Billboard operators sell media space on the digital billboard to advertisers.
On-premise LED Signs: A digital LED sign located outdoors on the premises of a business, is typically mounted on the building, in a monument display or on a set of posts, and is used by the business owner or organization to directly promote their specific business or organization. On-premise LED signs can usually use animation, scrolling, or full-motion video, depending on local zoning regulations.
If you're looking for an on-premise LED sign for your business, visit the Watchfire Signs website to learn about our sister products.
Request Literature
