"We first experienced their partnership approach when we were invited to provide input into their software offering. They were able to incorporate everything we asked for," explained Norton's executive vice president, Mike Norton. "They continued to impress us during the installation when they volunteered to help us with brightness tests and other key analyses that were critical to the zoning process. Working with Watchfire has been a great experience and we certainly look forward to working with them again in the future."

Norton selected Watchfire Digital Outdoor after considering the other qualified manufacturers in the business. In large part the decision was made because Watchfire operates more like a trusted partner and consultant than a vendor, even working with Norton as a sounding board during the development of Watchfire's Ignite™ Online software.  

"We've always been drawn to the image quality and durability of Watchfire's boards. With the latest release of Ignite Online, we're convinced that Watchfire offers outstanding displays, as well as outstanding software, which allows our customers to use this media platform correctly."

Norton is a Cincinnati-based company that has been in the billboard business for more than 60 years and has operated digital billboards for the past three years. They installed the 19mm 14'x48' board on I-71 in Cincinnati where more than 114,000 cars will see it every day.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit most any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole-sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Durability is further enhanced by Watchfire's streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire's warranty, lead-times, customer support, and software are considered to be the best in the industry.