Burkett Media, a rapidly growing independent billboard company in Austin, TX, selected Watchfire Digital Outdoor to manufacture its first digital billboard.

The relationship was a success right off the bat as Burkett pre-leased three of the six available advertising slots on the digital billboard before it was installed on March 1, 2010. Now the billboard is not only completely leased through the next 12 months but has a waiting list of advertisers.

Beau Burkett, the company's president, chose Watchfire because the company provides a combination of quality manufacturing and superior customer service.

"With a digital billboard, you can't afford for the board to be down, so quality manufacturing and uptime are important, as is customer service," said Burkett. "Watchfire's customer service has been flawless. They even flew a technician down to help me with something that probably could have been handled on the phone, just to ensure there were no issues. That's how much they care. I would definitely recommend Watchfire to anyone considering a digital billboard."

The Killeen community also loves the digital billboard. "We haven't gotten any negative calls about our Watchfire board. In fact, people are impressed with how good it looks. This is a booming market and the city and citizens are excited to have an LED board in their market."

Speaking of the Killeen community, Current advertisers include a hospital, restaurants, a beverage company, a national homebuilder and a bank.

The E-16mm, 14'x48' billboard is the first digital billboard in the Killeen market. Located on Highway 190 (locally known as Central Texas Expressway) in Harker Heights, nearly 80,000 cars pass by this location daily on the way to Killeen and the Fort Hood military base.

Because of his success, Burkett already has a second digital billboard ordered from Watchfire. The 10'x36' billboard should be installed at the beginning of June.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole-sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Durability is further enhanced by Watchfire's streamlined engineering, which focuses on driving down the number of parts and connections, improving projected reliability. All Watchfire boards feature lightweight, extruded-aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire's warranty, lead-times, customer support and software are considered to be the best in the industry.