Press
A Perfect Match: Why Small Towns Love Digital Billboards
June 3, 2010
Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns and advertisers are fighting for display space.
June 3, 2010
Conventional wisdom says that digital billboards are best suited for high traffic areas around cities, where advertising rates can justify the cost of the boards. However, independent operators all over the United States are installing digital billboards in small towns and advertisers are fighting for display space.
Burkett Media sells out its entire Watchfire digital billboard inventory within weeks of installation.
April 30, 2010
Burkett pre-leased three of the six available slots on the digital billboard before it was installed on March 1, 2010, and the board is already completely leased through the next 12 months. There’s even a waiting list of advertisers.
April 30, 2010
Burkett pre-leased three of the six available slots on the digital billboard before it was installed on March 1, 2010, and the board is already completely leased through the next 12 months. There’s even a waiting list of advertisers.
Norton Outdoor Advertising Partners with Watchfire Digital Outdoor to Enhance Image Quality
February 3, 2010
Norton recently made the change to Watchfire Digital Outdoor because of its reputation for the best looking, most durable boards on the market. The two companies even worked together during the development of Watchfire’s new Ignite Online software.
February 3, 2010
Norton recently made the change to Watchfire Digital Outdoor because of its reputation for the best looking, most durable boards on the market. The two companies even worked together during the development of Watchfire’s new Ignite Online software.
Watchfire Digital Outdoor’s flexibility helps Digital Impact Outdoor sell out its inventory.
December 17, 2009
Only a few months after installing its third Watchfire Digital Outdoor billboard, Digital Impact Outdoor (DIO) has sold out all available advertising space and already has a growing waiting list.
December 17, 2009
Only a few months after installing its third Watchfire Digital Outdoor billboard, Digital Impact Outdoor (DIO) has sold out all available advertising space and already has a growing waiting list.
Watchfire Rasies the Bar Again; Unveils 3rd Generation Billboard
November 4, 2009
Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
November 4, 2009
Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
Roland Advertising decides Watchfire Digital Outdoor is the clear winner
October 28, 2009
Roland Advertising, of Cookeville, TN, started out using its new Watchfire Digital Outdoor billboard as a community communications tool to showcase the board. Within hours of the billboard being unloaded from the truck, there were advertisements up and running for local events and services. Since then, Roland has received tremendous feedback from local advertisers who cite ease of use, flexibility and fast turn-around as the key benefits of advertising on its Watchfire digital billboard.
October 28, 2009
Roland Advertising, of Cookeville, TN, started out using its new Watchfire Digital Outdoor billboard as a community communications tool to showcase the board. Within hours of the billboard being unloaded from the truck, there were advertisements up and running for local events and services. Since then, Roland has received tremendous feedback from local advertisers who cite ease of use, flexibility and fast turn-around as the key benefits of advertising on its Watchfire digital billboard.
Watchfire Digital Billboards helps BEAM thrive in economic downturn
October 27, 2009
Many of BEAM Enterprises’ customers are first-time advertisers on billboards of any kind who are drawn to the digital side of the business because rates are actually a better value than newspaper and television advertising. Not to mention because they can advertise more timely events and, in many cases, because they can create their own ads. In today’s economy, a digital billboard is a very attractive advertising option.
October 27, 2009
Many of BEAM Enterprises’ customers are first-time advertisers on billboards of any kind who are drawn to the digital side of the business because rates are actually a better value than newspaper and television advertising. Not to mention because they can advertise more timely events and, in many cases, because they can create their own ads. In today’s economy, a digital billboard is a very attractive advertising option.
Think small – Bender Billboards opens profitable doors to small businesses with Watchfire Digital Outdoor
September 30, 2009
“I’ve been able to provide some of the smaller businesses in town a way to advertise despite the fact that times are tough right now,” explained Bobby Pennell, Bender’s owner. “Because digital is changeable with the click of a mouse, and not static like vinyl, I have been able to spread the ad space across several businesses, making the cost per ad much more reasonable. The smaller businesses in town love it!”
September 30, 2009
“I’ve been able to provide some of the smaller businesses in town a way to advertise despite the fact that times are tough right now,” explained Bobby Pennell, Bender’s owner. “Because digital is changeable with the click of a mouse, and not static like vinyl, I have been able to spread the ad space across several businesses, making the cost per ad much more reasonable. The smaller businesses in town love it!”
More than luck – Celtic festival fast tracks ad on Key-Ads’ digital billboard within 48 hours
August 25, 2009
Key-Ads’ digital billboard immediately expanded the company’s customer base to include businesses that need to quickly update their advertisements or need space for a specific event. Nick Keyes, Jr. cites a recent example of the local Celtic festival organizers who had their advertisement up and running within 48 hours of requesting ad space.
August 25, 2009
Key-Ads’ digital billboard immediately expanded the company’s customer base to include businesses that need to quickly update their advertisements or need space for a specific event. Nick Keyes, Jr. cites a recent example of the local Celtic festival organizers who had their advertisement up and running within 48 hours of requesting ad space.
Innovative LOOK Billboards allows advertisers to rotate among locations with Watchfire Digital Outdoor
August 25, 2009
LOOK Billboards, an outdoor advertising company in southern Oklahoma, which owns 130 vinyl billboard faces, is further embracing the digital advantage by implementing a unique “rotary” network program so advertisers can rotate their ads among three digital billboard locations if desired for maximum exposure.
August 25, 2009
LOOK Billboards, an outdoor advertising company in southern Oklahoma, which owns 130 vinyl billboard faces, is further embracing the digital advantage by implementing a unique “rotary” network program so advertisers can rotate their ads among three digital billboard locations if desired for maximum exposure.
Porlier Outdoor goes digital in St. Louis – competes with TV, radio and print
August 25, 2009
Since Porlier Outdoor Advertising Co’s digital billboards went live, they’ve stuck to a very specific sales strategy that differs from that of their vinyl billboards. “We see digital billboards as a direct replacement for TV, radio and print,” said Brent Porlier. The strategy has successfully expanded Porlier’s customer base to include businesses that look for cost-effective and impactful ways to highlight their latest deals or incentives.
August 25, 2009
Since Porlier Outdoor Advertising Co’s digital billboards went live, they’ve stuck to a very specific sales strategy that differs from that of their vinyl billboards. “We see digital billboards as a direct replacement for TV, radio and print,” said Brent Porlier. The strategy has successfully expanded Porlier’s customer base to include businesses that look for cost-effective and impactful ways to highlight their latest deals or incentives.
Vintage Media looks to the future with digital outdoor boards
August 18, 2009
“Digital billboards are wonderful because they are like having six separate billboards in one,” said Tim Allen, owner of Vintage Media. Because they allow multiple advertisements to rotate on the same board and can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.
August 18, 2009
“Digital billboards are wonderful because they are like having six separate billboards in one,” said Tim Allen, owner of Vintage Media. Because they allow multiple advertisements to rotate on the same board and can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.
Well Done – Trellis Realty helps steak house triple projected sales on Watchfire Digital Outdoor billboard
August 3, 2009
T-Bones, a restaurant chain and early advertiser on both of Trellis’ digital billboards, provides evidence of the power of the new medium. Although the chain has restaurants in several locations throughout the state, only the Laconia location used the Trellis digital billboards to advertise their annual St. Patrick’s $9.99 corned beef dinner special. That location saw a 300 percent increase in business over last year while business at the other locations remained flat.
August 3, 2009
T-Bones, a restaurant chain and early advertiser on both of Trellis’ digital billboards, provides evidence of the power of the new medium. Although the chain has restaurants in several locations throughout the state, only the Laconia location used the Trellis digital billboards to advertise their annual St. Patrick’s $9.99 corned beef dinner special. That location saw a 300 percent increase in business over last year while business at the other locations remained flat.
