An LED (light emitting diode) is a semiconductor light source which is an efficient, effective and ultra-bright alternative to incandescent light bulbs. The useful life of LEDs in a Watchfire digital billboard is typically 12 - 15 years and require significantly less power to operate than many competitive LEDs (in most cases less than $10.00 a day).

Broadly speaking, LED billboards have three main components-the LED modules, the internal controllers and power supplies, and the outer cabinet-all of which are manufactured and assembled at Watchfire's Danville, IL headquarters. We differ from many "distributors" who import components and handle some light assembly. Watchfire Digital Outdoor is a vertically integrated manufacturer. We engineer our own products, write and support the software that runs them, and we build our products from start to finish.

The LED module is also composed of three main pieces - a module tray, the circuit board (which holds the LEDs and circuitry), and a louver which snaps over the tray and circuit board to provide protection from impact and provide contrast for the LEDs. Each Watchfire LED module is encapsulated in a thick bed of silicone gel, sealing out moisture so thoroughly our boards can actually operate underwater for months on end. We know of no other product that can withstand such a rigorous test.

Some internal components are built at Watchfire's Danville, IL headquarters. Others are sourced from the world's premier Tier 1 vendors.
Watchfire Digital Outdoor billboards are built to last. We use solid welds, not "pop" rivets. We design for high-inrush current and high-voltage protection. We use stronger, heavy-walled aluminum extrusions with monocoque construction instead of cheaper sheet metal or fabricated metal cabinets. Plus, our LED and component supply chain comprises the finest Tier 1 manufacturers the world has to offer.

Our LED signs have a clean design, both mechanically and electronically. Minimal parts count and connectors combined with simplified construction results in lower predicted failure rates and better overall operation.

Because of the advanced engineering and manufacturing of Watchfire LED signs, we were the first to offer a 5-year warranty, the finest in the industry.

Watchfire Digital Outdoor signs are built to fit all typical billboard sizes in True-16mm, True-19mm and E-16mm, providing a variety of solutions to fit your existing structures.

Pixel pitch is the distance, in millimeters, of center-to-center spacing between adjacent pixels.  Watchfire makes a True-16mm pitch model, a True-19mm pitch model and our new E-16mm pitch model. The easiest way to put those numbers into perspective is to consider LEDs/square foot. Our True-16mm digital boards have 1020 LEDs/square foot, our True-19mm boards have 768 LEDs/square foot and our E-16mm boards have 510 LEDs/square foot.

The density of LEDs is the leading determinant of image clarity-the more LEDs per square foot, the crisper the image. The closer a viewer is to a digital billboard, the more the LED density comes into play.

The cost of digital LED boards has leveled significantly. There have been moderate price reductions in recent years but billboard operators who have premium locations, which can be permitted for digital billboards, can earn far more in revenue by moving ahead quickly than they could hope to save in several years of price reductions. In other words, the opportunity cost greatly exceeds potential savings. Most billboard operators report a 6 - 10x increase in revenue per board after converting from traditional to digital faces.

With Watchfire's new E-16mm boards the savings can be even greater. Our 3rd generation technology offers an alternative approach to resolution with at an attractive price point. These digital boards don't just improve your image; they make your bottom line look better too.

Watchfire digital billboards have been tested extensively, operating in extreme conditions: 180 days completely submerged underwater, 60 days of salt spray and temperatures as low as -40° F.

What's more, Watchfire is the only digital outdoor manufacturer to fully encapsulate the LED board in a thick bed of silicone gel. This unusual protection helps seal the components from the elements to improve the durability of the board.

The tray and louver assemblies of each module are manufactured using a matte polycarbonate plastic, which is nearly unbreakable. This polycarbonate packaging protects the LEDs from most projectiles. There are occasions when a precise hit can cause damage, but those are rare. In the event that there is damage, it is typically limited to a single module. This means that the whole sign is rarely damaged and just a single module is usually replaced.

We offer three reliable means for you to track the operation of your digital billboard: live web cam, automated diagnostics and proof of performance reports.

• Web Cam: the web cam provides you with a real time view of the sign 24-hours a day.
• Automated Diagnostics: monitors the LED board's "health" in real time to identify malfunctions and service issues. Problems can be identified down to the individual LED level.
• Proof of Performance Reports: the billboard operator can periodically generate custom reports that summarize play counts and date ranges. Reports can be customized for individual advertisers.

LEDs do not burn out. There is nothing inside them that fails. They simply dim uniformly over time. In a severe laboratory environment, our LEDs are rated to maintain acceptable brightness for at least 100,000 hours.  In real world operations, they should last much longer.

Each case is unique so you should seek the advice of a structural engineer. A Watchfire 14' x 48' board, for example, weighs about 6,200lbs. Due to our superior design and construction, Watchfire boards come in at the light-weight end of this scale and can weigh as little as half as much as competing digital billboards.

As a rule of thumb, if the billboard structure is a contemporary, well engineered, professionally built-and-installed steel monopole, a digital billboard can be added with minimal, if any, strengthening. However, every billboard must be inspected by a licensed engineer before making plans to add a digital face.

Using Watchfire's Ignite Online web-based software, images are sent to the billboard via the internet. That means Watchfire Digital Outdoor signs are updated easily and remotely without sending out a posting crew. You can update and manage your digital billboard from anywhere in the world. Most of our billboard installations utilize broadband wireless connectivity (we also offer DSL connectivity).

Yes. Our Ignite™ software has been built with the billboard operator in mind. With just an hour or two of training from a Watchfire software specialist, most people feel very comfortable using our intuitive software interface.

Ignite™ is included in the purchase of the billboard.

JPG files are the most common. GIF and BMP files work well too.

Our financing option is exclusively for Watchfire Digital Outdoor boards. It allows you to pay a manageable monthly payment for your sign. Watchfire buyers choose this option for the flexibility and freedom it allows.

Our 5-year warranty has been standard on every LED board we've built for years. There are no "upgrade" games and you don't have to pay extra for the 5-year protection. It covers all electronics and LEDs on your Watchfire Digital Outdoor board. To the best of our knowledge, no one in the industry offers a better warranty.

You'll have complete support from Watchfire during and after installation. This support includes all of the following: training on your new sign's software and hardware, delivery of parts and quick repairs, customer support to answer your questions, and our gold-standard 5-year warranty.

You also have lifetime access to our Help Desk, at no charge.

Digital Outdoor: A digital LED billboard that is used to display multiple advertisers' messages, typically located off-premise (in other words, it's not located on a business' property but is located some distance away, more visible to traffic and the public). Billboard operators sell media space on the digital billboard to advertisers.

On-premise LED Signs: A digital LED sign located outdoors on the premises of a business, typically mounted on the building, in a monument display or on a set of posts, used by the business owner or organization to directly promote their specific business or organization. On-premise LED signs can usually use animation, scrolling, or full-motion video, depending on local zoning regulations.

Our 3rd Generation digital billboards are more energy efficient, more technologically advanced and more user-friendly than ever:

• 38% reduction in energy requirements. A Watchfire digital bulletin, for example, requires less than 100 amps of service.
• Front- and rear-service cabinets simplify maintenance, improve appearance and lower the overall weight of the structure.
• Higher-efficacy LEDs effectively deliver a wider viewing angle and truer colors.
• Ignite Online™ offers Web-based access and the display of RSS feeds (news, sports scores, stock quotes, weather forecasts, etc.).

We hope you're feeling informed and ready to move forward to the next steps in selecting a Digital Outdoor sign. Call 800-219-0496 for more information.